NUBTK Institutional Repository

Browsing by Subject "Export marketing"

Browsing by Subject "Export marketing"

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  • International marketing 
    Czinkota, Michael R.; Ronkainen, Ilkka A. (Thomson South-Western, 2007)
    International marketing is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. ...
  • International marketing 
    Cateora, Philip R.; Gilly, Mary C.; Graham, John L. (McGraw-Hill/ Irwin, 2011)
    Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books ...
  • International marketing: analysis and strategy 
    Onkvisit, Sak; Shaw, John J. (Routledge, 2004)
    Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should ...