NUBTK Institutional Repository

Browsing by Subject "Fashion merchandising"

Browsing by Subject "Fashion merchandising"

Sort by: Order: Results:

  • Fashion brands: branding style from Armani to Zara 
    Tungate, Mark (Kogan Page, 2005)
    Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have ...
  • Fashion marketing 
    Easey, Mike (Editor) (Wiley-Blackwell, 2009)
    The fashion marketing process covers the role of marketing in the fashion industry and the ethical issues raised by marketing in this context, with some practical examples of the work of fashion marketers.