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Academic Bibliography - NUB
Bangabandhu Sheikh Mujibur Rahman and Netaji Subhash Chandra Bose Research Centre
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Marketing management
Kotler, Philip
;
Keller, Kevin Lane
(
Pearson Prentice-Hall
,
2006
)
Marketing management
Kotler, Philip
(
Prentice-Hall
,
2001
)
Business research methods
Zikmund, William G.
;
Babin, Barry J.
;
Carr, Jon C.
;
Griffin, Mitch
(
South-Western Cengage Learning
,
2009-08-01
)
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
(
Prentice Hall
,
2012
)
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
(
Pearson Prentice Hall
,
2012
)
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
(
Prentice Hall
,
2000
)
Marketing research: an applied approach
Malhotra, Naresh K.
;
Birks, David F.
(
Pearson Education
,
2007
)
Core concepts of marketing
Burnett, John
(
Global Text Project
,
2008
)
Marketing 3.0: from products to customers to the human spirit
Kotler, Philip
;
Kartajaya, Hermawan
;
Setiawan, Iwan
(
John Wiley
,
2010
)
Basics Marketing 01: Consumer Behaviour
Noel, Hayden
(
AVA Publishing
,
2009
)
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Author
Kotler, Philip (6)
Armstrong, Gary (2)
Keller, Kevin Lane (2)
Babin, Barry J. (1)
Birks, David F. (1)
Blythe, Jim (1)
Burnett, John (1)
Carr, Jon C. (1)
Griffin, Mitch (1)
Housden, Matthew (1)
... View More
Subject
Marketing (13)
Management (3)
Marketing-management (2)
Business & Economics (1)
Consumer behaviour (1)
Research (1)
... View More
Date Issued
2010 - 2012 (3)
2000 - 2009 (9)
1998 - 1999 (1)