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Academic Bibliography - NUB
Bangabandhu Sheikh Mujibur Rahman and Netaji Subhash Chandra Bose Research Centre
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Principles of service marketing and management
Lovelock, Christopher
;
Wright, Lauren
(
Prentice Hall
,
2001
)
Essentials of marketing communications
Blythe, Jim
(
Pearson Education
,
2006
)
An introduction to international marketing: a guide to going global
Lewis, Keith
;
Housden, Matthew
(
Kogan Page
,
1998
)
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Author
Kotler, Philip (6)
Armstrong, Gary (2)
Keller, Kevin Lane (2)
Babin, Barry J. (1)
Birks, David F. (1)
Blythe, Jim (1)
Burnett, John (1)
Carr, Jon C. (1)
Griffin, Mitch (1)
Housden, Matthew (1)
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Subject
Marketing (13)
Management (3)
Marketing-management (2)
Business & Economics (1)
Consumer behaviour (1)
Research (1)
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Date Issued
2010 - 2012 (3)
2000 - 2009 (9)
1998 - 1999 (1)