The Board Review Series (BRS) is aimed at providing basic knowledge as it relates to clinical situations and is used primarily by medical students studying for the United States Medical Licensing Examinations (USMLE). BRS BEHAVIORAL SCIENCE covers material on this subject that is addressed on USMLE Step 1. Previous editions of this volume have been quite popular with medical students. As in its previous editions, BRS BEHAVIORAL SCIENCE is written in outline format to provide an efficient method of studying Behavioral Science for USMLE. A major focus of books in the BRS series is to provide experience to students in answering USMLE-style questions. To this end, the book contains over 700 such questions with accompanying annotated answers. An exam follows each chapter and a Comprehensive Exam is included at the end of the book.
Hawkins, Del I.; Mothersbaugh, David L.(McGraw-Hill/Irwin, 2010)
Marketing attempts to influence the way consumers
behave. These attempts have implications for the organizations
making them, the consumers they are trying
to influence, and the society in which these attempts
occur. ...
Schifftnan, Leon G.; Kanuk, Leslie Lazar(Prentice-Hal, 2007)
This Book introduces the reader to the study of consumer behavior, its diversity, its development, and the role of consumer research. It concludes with a detailed discussion of ethical considerations in marketing and ...
Robbins, Stephen P.; Judge, Timothy A.(Pearson Education Limited, 2013)
Robbins/Judge presents current, relevant research in a clear, reader-friendly writing style.
Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human ...
