Abstract:
Communication consists of transmitting, receiving, and processing
information. It represents a two-way street in which
a sender establishes a connection with a receiver. Effective
communication forms the basis for a solid and successful
marketing program
Description:
A corporate or brand image expresses what the company stands for as well as how it is
known in the marketplace. Whether it is the “good hands” of Allstate Insurance or the
“good neighbors” at State Farm Insurance, creating a specific impression in the minds
of clients and customers should be the goal of image management. Insurance companies
often accomplish this by stressing helpfulness, safety, and security as elements of a strong
image
