Integrated Advertising, Promotion, and Marketing Communications

dc.contributor.author	Clow, Kenneth E.
dc.contributor.author	Baack, Donald
dc.date.accessioned	2019-04-23T05:54:24Z
dc.date.available	2019-04-23T05:54:24Z
dc.date.issued	2018
dc.identifier.citation	Visit us on the World Wide Web at: www.pearsonglobaleditions.com	en_US
dc.identifier.isbn	1-292-22269-7
dc.identifier.issn	978-1-292-22269-1
dc.identifier.uri	http://hdl.handle.net/123456789/1197
dc.description	A corporate or brand image expresses what the company stands for as well as how it is known in the marketplace. Whether it is the “good hands” of Allstate Insurance or the “good neighbors” at State Farm Insurance, creating a specific impression in the minds of clients and customers should be the goal of image management. Insurance companies often accomplish this by stressing helpfulness, safety, and security as elements of a strong image	en_US
dc.description.abstract	Communication consists of transmitting, receiving, and processing information. It represents a two-way street in which a sender establishes a connection with a receiver. Effective communication forms the basis for a solid and successful marketing program	en_US
dc.language.iso	en	en_US
dc.publisher	PEARSON EDUCATION LIMITED	en_US
dc.subject	Marketing mix	en_US
dc.subject	Corporate and Brand Image	en_US
dc.title	Integrated Advertising, Promotion, and Marketing Communications	en_US
dc.type	Book	en_US