Abstract:
Accordingly, in Retail Management: A Strategic Approach, we begin each chapter with
a discussion of social media relevant to the retailing topics in that chapter. At www.
bermanevansretail.com, we’ve set up a dynamic retailing blog with all sorts of interesting and
current information—retailer links, career opportunities, news about the retail industry and
individual retailers, and more.
Description:
Retailing today is at a complex crossroads. On the one hand, retail sales are at their highest point
in history (despite a dip during the recent “Great Recession”). Wal-Mart is the leading company in
the world in terms of sales—ahead of ExxonMobil, Toyota, and other manufacturing giants. New
technologies are improving retail productivity. There are lots of opportunities to start a new retail
business—or work for an existing one—and to become a franchisee
