Retail Management

Berman, Barry; Evans, Joel R.

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dc.contributor.author	Berman, Barry
dc.contributor.author	Evans, Joel R.
dc.date.accessioned	2019-04-23T06:26:02Z
dc.date.available	2019-04-23T06:26:02Z
dc.date.issued	1988
dc.identifier.citation	International Edition contributions by Mohua Banerjee International Management Institute, Kolkata	en_US
dc.identifier.isbn	978-0-13-272082-3
dc.identifier.uri	http://hdl.handle.net/123456789/1199
dc.description	Retailing today is at a complex crossroads. On the one hand, retail sales are at their highest point in history (despite a dip during the recent “Great Recession”). Wal-Mart is the leading company in the world in terms of sales—ahead of ExxonMobil, Toyota, and other manufacturing giants. New technologies are improving retail productivity. There are lots of opportunities to start a new retail business—or work for an existing one—and to become a franchisee	en_US
dc.description.abstract	Accordingly, in Retail Management: A Strategic Approach, we begin each chapter with a discussion of social media relevant to the retailing topics in that chapter. At www. bermanevansretail.com, we’ve set up a dynamic retailing blog with all sorts of interesting and current information—retailer links, career opportunities, news about the retail industry and individual retailers, and more.	en_US
dc.language.iso	en	en_US
dc.publisher	PEARSON EDUCATION LIMITED	en_US
dc.subject	An Overview of Strategic Retail Management	en_US
dc.subject	Targeting Customers and Gathering Information	en_US
dc.title	Retail Management	en_US
dc.title.alternative	A Strategic Approach	en_US
dc.type	Book	en_US