MARKETING COMMUNICATIONS

FILL, CHRIS; TURNBULL, SARAH

NUBTK IR
→
Books : Recommended Readings
→
Business
→
View Item

dc.contributor.author	FILL, CHRIS
dc.contributor.author	TURNBULL, SARAH
dc.date.accessioned	2019-04-23T09:44:15Z
dc.date.available	2019-04-23T09:44:15Z
dc.date.issued	1994
dc.identifier.citation	The rights of Chris Fill and Sarah Turnbull to be identified as authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988	en_US
dc.identifier.isbn	978–1–292–09261–4 (print
dc.identifier.issn	978–1–292–09383–3 (PDF
dc.identifier.issn	978–1–292–09382–6 (eText)
dc.identifier.uri	http://hdl.handle.net/123456789/1204
dc.description	Promotion is one of the elements of the marketing mix and is responsible for communicating the marketing offer to the target market. While recognising that there are implicit and important communications through the other elements of the marketing mix (through a high price, for example, symbolic of high quality), it is the task of a planned and integrated set of communications activities to communicate effectively with each of an organisation’s stakeholder groups.	en_US
dc.description.abstract	The opening sentence contains the word ‘engage’. ‘Engagement’ refers to the nature of the communications that can occur between people, and between people and technology. There is no universally agreed definition of the term ‘engagement’, and it is used in many different contexts	en_US
dc.language.iso	en	en_US
dc.publisher	PEARSON EDUCATION LIMITED	en_US
dc.subject	Introduction to marketing communications	en_US
dc.subject	The concept of marketing as an exchange	en_US
dc.subject	Marketing communications and the process of exchange	en_US
dc.title	MARKETING COMMUNICATIONS	en_US
dc.title.alternative	discovery, creation and conversations	en_US
dc.type	Book	en_US