Marketing Research

dc.contributor.author	Malhotra, Naresh K.
dc.contributor.author	Birks, David F.
dc.date.accessioned	2019-04-23T10:52:21Z
dc.date.available	2019-04-23T10:52:21Z
dc.date.issued	1999
dc.identifier.citation	Original 3rd entitled Marketing Research: An Applied Orientation published by Prentice Hall, Inc., a Pearson Education company Copyright © 1999 Prentice Hall Inc.	en_US
dc.identifier.isbn	978-0-273-70689-2
dc.identifier.uri	http://hdl.handle.net/123456789/1207
dc.description	The marketing research process consists of six broad stages. Each of these stages is developed in more detail in subsequent chapters; thus, the discussion here is brief.	en_US
dc.description.abstract	Marketing research should aim to be objective. It attempts to provide accurate information in an impartial manner. Although research is always influenced by the researcher’s research philosophy,	en_US
dc.language.iso	en	en_US
dc.publisher	PEARSON EDUCATION LIMITED	en_US
dc.subject	Introduction to marketing research	en_US
dc.subject	Definition of marketing research	en_US
dc.title	Marketing Research	en_US
dc.title.alternative	An Applied Approach	en_US
dc.type	Book	en_US