We firmly believe that new technologies, principally
computer-based innovations, are profoundly changing the practice of marketing
research, and while we termed it social media marketing research and mobile marketing
research in our previous edition,
Description:
Given our intended market, throughout all eight editions we strives to provide instructors
with a book designed for undergraduates who wanted to know the “nuts and bolts” of marketing research
Doing Your Research Project is a confidence builder, a starter book to provide new researchers with the necessary skills and techniques which would enable them to move on to more complex tasks and reading. This book was ...
This report on ‘Administrative Corruption as Constraint to Investment: A Behavioural Study on Ten Investment-related Agencies’ has explored the nature, forms, types, causes, costs and remedies of administrative corruption ...
