Marketing Research

dc.contributor.author	Burns, Alvin C.
dc.contributor.author	Veeck, Ann
dc.contributor.author	Bush, Ronald F.
dc.date.accessioned	2019-04-29T04:49:22Z
dc.date.available	2019-04-29T04:49:22Z
dc.date.issued	1988
dc.identifier.citation	The rights of Alvin C. Burns, Ann Veeck, and Ronald F. Bush to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988	en_US
dc.identifier.issn	10: 1-29-215326-1
dc.identifier.issn	13: 978-1-292-15326-1
dc.identifier.uri	http://hdl.handle.net/123456789/1221
dc.description	Given our intended market, throughout all eight editions we strives to provide instructors with a book designed for undergraduates who wanted to know the “nuts and bolts” of marketing research	en_US
dc.description.abstract	We firmly believe that new technologies, principally computer-based innovations, are profoundly changing the practice of marketing research, and while we termed it social media marketing research and mobile marketing research in our previous edition,	en_US
dc.language.iso	en	en_US
dc.publisher	PEARSON EDUCATION LIMITED	en_US
dc.relation.ispartofseries	EIGHTH edition;
dc.subject	The Marketing Research Process and Defining the Problem and Research Objectives	en_US
dc.subject	Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses	en_US
dc.subject	The Marketing Research Process and Defining the Problem and Research Objectives	en_US
dc.title	Marketing Research	en_US
dc.type	Book	en_US