An Introduction to Integrated Marketing Communications

dc.contributor.author	Belch, George E.
dc.contributor.author	Belch, Michael A.
dc.date.accessioned	2019-04-29T05:33:13Z
dc.date.available	2019-04-29T05:33:13Z
dc.date.issued	2003
dc.identifier.citation	2002 Effie Awards Brief of Effectiveness, Leo Burnett USA; Kate MacArthur, “The ‘Army of One’ meets ‘Survivor,’” Advertising Age, www.AdAge.com February 02, 2001; Michael McCarthy, “Army enlists Net to be all it can be,” USA Today, April 19, 2000, p. 10B	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/1224
dc.description	Perspectives are presented throughout the text in recognition of the increasing importance of international marketing and the challenges of advertising and promotion and the role they play in the marketing programs of multinational marketers.	en_US
dc.description.abstract	This book is divided into seven major parts. In Part One we examine the role of advertising and promotion in marketing and introduce the concept of integrated marketing communications	en_US
dc.language.iso	en	en_US
dc.publisher	The McGraw−Hill	en_US
dc.subject	The Growth of Advertising and Promotion	en_US
dc.subject	The Changing World of Advertising and Promotion	en_US
dc.subject	Preparing You for the New World of Advertising and Promotion	en_US
dc.title	An Introduction to Integrated Marketing Communications	en_US
dc.type	Book	en_US