Exploring Marketing Research

dc.contributor.author	Babin, Barry J.
dc.contributor.author	Zikmund, William G.
dc.date.accessioned	2019-05-07T04:51:16Z
dc.date.available	2019-05-07T04:51:16Z
dc.date.issued	2010
dc.identifier.citation	Exploring Marketing Research, 11th Edition Barry J. Babin, William G. Zikmund	en_US
dc.identifier.isbn	978-1-305-26380-2
dc.identifier.uri	http://hdl.handle.net/123456789/1246
dc.description	To ensure that students are able to conduct market research with an understanding of all the latest theories and techniques available to them,	en_US
dc.description.abstract	Decision-making in so many industries, both for-profit and not-for-profit, depends on input from research. The research process described in this text helps provide that input. The process enables a company to identify its customers and design products that maximize the value they receive from a purchase. In return,	en_US
dc.publisher	Cengage Learning	en_US
dc.subject	Designing Research Studies	en_US
dc.subject	Sampling and Statistical Theory	en_US
dc.subject	Comprehensive Cases with Computerized Databases	en_US
dc.title	Exploring Marketing Research	en_US
dc.title.alternative	eleventh EDITION	en_US
dc.type	Book	en_US