Marketing Research with SPSS

dc.contributor.author	Janssens, Wim
dc.contributor.author	Wijnen, Katrien
dc.contributor.author	De Pelsmacker, Patrick
dc.date.accessioned	2019-05-08T09:09:13Z
dc.date.available	2019-05-08T09:09:13Z
dc.date.issued	2008
dc.identifier.citation	The rights of Wim Janssens, Katrien Wijnen, Patrick De Pelsmacker and Patrick Van Kenhove to be identified as authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988	en_US
dc.identifier.isbn	978-0-273-70383-9
dc.identifier.uri	http://hdl.handle.net/123456789/1255
dc.description	This book is not however a basic manual for SPSS. The topic is marketing research with the aid of SPSS.	en_US
dc.description.abstract	Statistical procedures are a ‘sore point’ in every day marketing research. Usually there is very little knowledge about how the proper statistical procedures should be used and even less about how they should be interpreted. In many marketing research reports,	en_US
dc.language.iso	en	en_US
dc.publisher	PEARSON EDUCATION LIMITED	en_US
dc.relation.ispartofseries	658.8'30285555—dc22;
dc.subject	Statistical analyses for marketing research: when and how to use them	en_US
dc.subject	Analysis of variance with a covariate (ANCOVA)	en_US
dc.subject	Logistic regression analysis	en_US
dc.title	Marketing Research with SPSS	en_US
dc.type	Book	en_US