CONTEMPORARY ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS

dc.date.accessioned	2019-05-17T07:09:21Z
dc.date.available	2019-05-17T07:09:21Z
dc.date.issued	2009
dc.identifier.citation	Copyright © 2017 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Previous editions © 2013, 2011, and 2009	en_US
dc.identifier.isbn	978-1-259-54815-4
dc.identifier.uri	http://hdl.handle.net/123456789/1267
dc.description	Connect empowers students by continually adapting to deliver precisely what they need, when they need it and how they need it, so your class time is more engaging and effective	en_US
dc.description.abstract	Connect is a digital teaching and learning environment that improves student performance over a variety of critical outcomes; it is easy to use; and it is proven effective	en_US
dc.language.iso	en	en_US
dc.publisher	McGraw-Hill Education	en_US
dc.relation.ispartofseries	1-259-54815-5;
dc.subject	Using Out-of-Home, Exhibitive, and Supplementary Media	en_US
dc.subject	Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion	en_US
dc.subject	Relationship Building: Public Relations, Sponsorship, and Corporate Advertising	en_US
dc.title	CONTEMPORARY ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS	en_US
dc.title.alternative	FIFTEENTH EDITION	en_US
dc.type	Book	en_US