Abstract:
Business buyers usually face more complex buying decisions.
The business buying process is more formalized.
In business buying, buyers and sellers work more closely together and build close long-term relationships
Description:
The business marketer normally deals with far fewer but far larger buyers than the consumer
marketer does. Even in large business markets, a few buyers often account for most of the
purchasing. For example, when Goodyear sells replacement tires to final consumers, its potential
market includes the owners of the millions of cars currently in use around the world.
