Principles of Marketing

dc.contributor.author	Kotler, PHILIP
dc.contributor.author	Armstrong, GARY
dc.date.accessioned	2019-07-10T04:13:49Z
dc.date.available	2019-07-10T04:13:49Z
dc.date.issued	2006
dc.identifier.citation	Copyright © 2012, 2010, 2008, and 2006 by Pearson Education, Inc., publishing as Prentice Hall	en_US
dc.identifier.isbn	13: 978-0-13-216712-3
dc.identifier.isbn	10: 0-13-216712-3
dc.identifier.uri	http://hdl.handle.net/123456789/1323
dc.description	The business marketer normally deals with far fewer but far larger buyers than the consumer marketer does. Even in large business markets, a few buyers often account for most of the purchasing. For example, when Goodyear sells replacement tires to final consumers, its potential market includes the owners of the millions of cars currently in use around the world.	en_US
dc.description.abstract	Business buyers usually face more complex buying decisions. The business buying process is more formalized. In business buying, buyers and sellers work more closely together and build close long-term relationships	en_US
dc.language.iso	en	en_US
dc.publisher	PEARSON EDUCATION LIMITED	en_US
dc.subject	Defining Marketing and the Marketing Process	en_US
dc.subject	Understanding the Marketplace and Consumers	en_US
dc.subject	Designing a Customer-Driven Strategy and Mix	en_US
dc.title	Principles of Marketing	en_US
dc.title.alternative	Enhance Your Learning	en_US
dc.type	Book	en_US