Strategic brand management: building, measuring, and managing brand equity

dc.contributor.author	Keller, Kevin Lane
dc.date.accessioned	2014-06-04T19:11:49Z
dc.date.available	2014-06-04T19:11:49Z
dc.date.issued	2013
dc.identifier.citation	Keller, Kevin Lane (2013). Strategic brand management: building, measuring, and managing brand equity. England: Pearson Education Limited	en_US
dc.identifier.isbn	978-0-273-77941-4
dc.identifier.isbn	0-273-77941-9
dc.identifier.uri	http://hdl.handle.net/123456789/227
dc.description.abstract	Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.	en_US
dc.language.iso	en	en_US
dc.publisher	Pearson Education Limited	en_US
dc.subject	Strategic Brand Management	en_US
dc.subject	Brand Management	en_US
dc.subject	Strategic Management	en_US
dc.subject	Management	en_US
dc.title	Strategic brand management: building, measuring, and managing brand equity	en_US
dc.type	Book	en_US