Books : Recommended Readings: Recent submissions

  • Abnormal Psychology 
    Butcher, James N.; Hooley, Jill M.; Mineka, Susan (PEARSON EDUCATION LIMITED, 2014)
    Abnormal psychology is concerned with understanding the nature, causes, and treatment of mental disorders. The topics and problems within the field of abnormal psychology surround us every day
  • An Introduction to Integrated Marketing Communications 
    Belch, George E.; Belch, Michael A. (The McGraw−Hill, 2003)
    This book is divided into seven major parts. In Part One we examine the role of advertising and promotion in marketing and introduce the concept of integrated marketing communications
  • Database Systems 
    Connolly, Thomas; Begg, Carolyn (PEARSON EDUCATION LIMITED, 1988)
    The methodology in each phase is presented as a series of steps. For the inexperienced designer, it is expected that the steps will be followed in the order described, and guidelines are provided throughout to help with ...
  • Introduction to Operations and Supply Chain Management 
    Bozarth, Cecil C.; Handfield, Robert B. (PEARSON EDUCATION LIMITED, 1988)
    Introduction to Operations and Supply Chain Management,” now includes a link to the Institute for Supply Management’s (ISM) annual salary survey, which breaks down salaries by job position, work experience, and education level
  • Marketing Research 
    Burns, Alvin C.; Veeck, Ann; Bush, Ronald F. (PEARSON EDUCATION LIMITED, 1988)
    We firmly believe that new technologies, principally computer-based innovations, are profoundly changing the practice of marketing research, and while we termed it social media marketing research and mobile marketing research ...
  • FINANCIAL ACCOUNTING 
    Harrison Jr., Walter T.; Horngren, Charles T.; Thomas, C. William (Bill); Tietz, Wendy M.; Suwardy, Themin (PEARSON EDUCATION LIMITED, 2017)
    A scaffolding approach has been implemented in the book and its resources. Chapter content and the endof- chapter material builds from the basic short exercise featuring one basic concept to more advanced problems featuring ...
  • Management Information Systems 
    Laudon, Kenneth C; Laudon, Jane P. (Pearson Education Limited, 1988)
    The management of business fi rms has changed: With new mobile smartphones, high-speed wireless Wi-Fi networks, and tablets, remote salespeople on the road are only seconds away from their managers’ questions and oversight
  • Medieval Philosophy 
    kenny, anthony (CLARENDON PRESS OXFORD, 2005)
    Most histories of philosophy, in this age of specialization, are the work of many hands, by specialists working in diVerent Welds and periods. In inviting me to write, single-handed
  • MACMILLAN MASTER GUIDES 
    SPEAR, HILDA D. (MACMILLAN EDUCATION LTD, 1986)
    The aim of the Macmillan Master Guides is to help you to appreciate the book you are studying by providing information about it and by suggesting ways of reading and thinking about it which will lead to a fuller understanding.
  • Cliffs Notes 
    Stockton, Carla Lynn (IDG Books Worldwide, Inc., 1995)
    CliffsNotes on Shakespeare’s Hamlet supplements the original work, giving you background information about the author, an introduction to the novel, a graphical character map, critical commentaries, expanded glossaries,
  • COMPUTER ALGORITHM 
    HOROWITZ, ELLIS; SAHIMI, SARTAJ; RAJASEKARAN, SANGUTHEVAR (ComputeSrciencPeress, 1998)
    An algorithmis composedof a finite set of steps,eachof which may requireoneormoreoperationTsh. epossibility of a computercarrying out theseoperationsnecessitates that certainconstraintsbe placedon the type of operationsan ...
  • SOFTWARE ENGINEERING 
    Sommerville, Ian (PEARSON EDUCATION LIMITED, 1996)
    Progress in software engineering has been remarkable over my professional lifetime. Our societies could not function without large, professional software systems. For building business systems, there is an alphabet soup ...
  • C++ 
    Prata, Stephen (Michael Stephens, 2005)
    Learning C++ is an adventure of discovery, particularly because the language accommodates several programming paradigms, including object-oriented programming, generic programming, and the traditional procedural programming.
  • Artificial Intelligence Illuminated 
    Coppin, Ben (JONES AND BARTLETT PUBLISHERS, 2004)
    This book is intended for students of computer science at the college level, or students of other subjects that cover Artificial Intelligence. It also is intended to be an interesting and relevant introduction to the ...
  • Introduction to Algorithms 
    Cormen, Thomas H.; Leiserson, Charles E.; Rivest, Ronald L.; Stein, Clifford (Massachusetts Institute of Technology, 2009)
    The wide range of topics in this book makes it an excellent handbook on algorithms. Because each chapter is relatively self-contained, you can focus in on the topics that most interest you
  • Introduction to Probability Models 
    Ross, Sheldon M. (Elsevier, 2010)
    Any realistic model of a real-world phenomenon must take into account the possibility of randomness. That is, more often than not, the quantities we are interested in will not be predictable in advance but, rather, will ...
  • FINANCIAL ACCOUNTING 
    Atrill, Peter; McLaney, Eddie (PEARSON EDUCATION LIMITED, 1998)
    The external auditors may have an intimate knowledge of the accounting and payroll systems that are currently in operation and may be well placed to suggest improvements that suit the company’s needs. There may, therefore, ...
  • FUNDAMENTALS OF COMPUTER ALGORITHMS 
    HOROWITZ, ELLIS; SAHNI, SARTAJ (Computer Science Press, 1978)
    If we try to identify those contributions of computer science which will be long lasting, surely one of these will be the refinement of the concept called algorithm. Ever since man invented the idea of a machine which ...
  • Marketing Research 
    Malhotra, Naresh K.; Birks, David F. (PEARSON EDUCATION LIMITED, 1999)
    Marketing research should aim to be objective. It attempts to provide accurate information in an impartial manner. Although research is always influenced by the researcher’s research philosophy,
  • Cost Accounting 
    Horngren, Charles T.; Datar, Srikant M.; Rajan, Madhav V. (Pearson Prentice Hall, Upper Saddle River, New Jersey, 07458. All rights reserved. Manufactured in the United States of America., 2000)
    Is it the price you pay for something of value? A cash outflow? Something that affects profitability? There are many different types of costs, and at different times organizations put more or less emphasis on them. When ...

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