Books : Recommended Readings: Recent submissions

  • CORNERSTONES OF MANAGERIAL ACCOUNTING 
    Mowen, Maryanne M.; Hansen, Don R.; Heitger, Dan L. (United States Copyright, 1976)
    The greatest benefit of managerial accounting is also its biggest challenge—to provide managers with information that improves decisions and creates organizational value.
  • MARKETING COMMUNICATIONS 
    FILL, CHRIS; TURNBULL, SARAH (PEARSON EDUCATION LIMITED, 1994)
    The opening sentence contains the word ‘engage’. ‘Engagement’ refers to the nature of the communications that can occur between people, and between people and technology. There is no universally agreed definition of the ...
  • Human Resource Management 
    DessleR, Gary (PEARSON EDUCATION LIMITED, 2013)
    Today’s emphasis on sustainability has important consequences for human resource management. Strategic human resource management means having human resource policies and practices that produce the employee skills and ...
  • Managerial Accounting 
    Hilton, Ronald W.; David E. Platt (Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2014 by McGraw-Hill, 2008)
    Business is changing dramatically, with a global marketplace for goods and services, a worldwide supply chain, and dramatic increases in technological innovation. To keep up, managers must be able to interpret the rapid ...
  • Supply Chain Management 
    Chopra, Sunil; Meindl, Peter (PEARSON EDUCATION LIMITED, 1988)
    These examples illustrate that the customer is an integral part of the supply chain. In fact, the primary purpose of any supply chain is to satisfy customer needs and, in the process, generate profit for itself. The term ...
  • ADVANCED ACCOUNTING 
    Beams, Floyd A; Anthony, Joseph H.; Bettinghaus, Bruce; Smith, Kenneth A. (Pearson Education Limited 2018, 2016)
    In our workpaper format, we carry the controlling share of net income line down to the Retained Earnings Statement section of the worksheet without adjustment. We similarly carry the ending retained earnings row down to ...
  • Retail Management 
    Berman, Barry; Evans, Joel R. (PEARSON EDUCATION LIMITED, 1988)
    Accordingly, in Retail Management: A Strategic Approach, we begin each chapter with a discussion of social media relevant to the retailing topics in that chapter. At www. bermanevansretail.com, we’ve set up a dynamic ...
  • ADVANCED ACCOUNTING 
    Beams, Floyd A.; Anthony, Joseph H.; Bettinghaus, Bruce; Smith, Kenneth A. (PEARSON EDUCATION LIMITED, 2003)
    The one-line consolidation is maintained as the standard for a parent company in accounting for investments in its subsidiaries. Procedures for situations in which the parent company uses the cost method or an incomplete ...
  • Integrated Advertising, Promotion, and Marketing Communications 
    Clow, Kenneth E.; Baack, Donald (PEARSON EDUCATION LIMITED, 2018)
    Communication consists of transmitting, receiving, and processing information. It represents a two-way street in which a sender establishes a connection with a receiver. Effective communication forms the basis for a ...
  • Entrepreneurship 
    Barringer, Bruce R.; Ireland, R. Duane (Pearson Education Limited, 2016)
    Essentially, entrepreneurs recognize an opportunity and turn it into a successful business.1 An opportunity is a favorable set of circumstances that creates a need for a new product, service, or business. Most entrepreneurial ...
  • Production and Operation Management 
    Kumar, S.Anil; Shuresh., N. (New Age International (P) Ltd, 2006)
    The second edition of the book Production and Operations Management incorporates several suggestions offered by our colleagues and students all over the country. In this edition we have endeavored to strengthen the basic ...
  • International Marketing and Export Management 
    Albaum, Gerald; Duerr, Edwin; Josiassen, Alexander (PEARSON EDUCATION LIMITED, 1989)
    Most countries have more or less recovered from the financial crisis in 2008–09. Real estate prices are back up in many places around the world. Stock markets are up in most countries. Largescale unemployment characterizes ...
  • Global Financial Accounting and Reporting 
    Aerts, Walter; Walton, Peter (Andrew Ashwin, 2013)
    This book was conceived as a support for courses whose objective is to provide students with a working understanding of financial statements and the meaning of accounting numbers. Our intention is to place reporting in ...
  • Fundamental Of Management 
    Ricky W., Griffin, (Houghton Mifflin, 2003)
    The eight edition of Management is a significant revision of the earlier work.There are significant revisions of key chapters, an increased emphasis on the service sector, ethics, global management, and information technology ...
  • Managerial Acconting 
    Ray H., Garrison,; Eric W., Noreen,; Peter C., Brewer, (McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY,, 2012)
    managerial accounting identifies the three functions managers must perform within their organizations—plan operations, control activities, and make decisions—and explains what accounting information is necessary for these ...
  • Intermediate Accounting 
    KIESO, DONALD E; WARFIELD, JERRY J; WEYGANDT, TERRY D. (Kieso, Donald E., Weygandt, Jerry J. and Warfield, Terry D.(2012). Intermediate accounting.New York: John Wiley & Sons., 1965)
    Due to the emergence of IFRS as the required convention for reporting to stock exchanges in the European Union and other important markets, accountants must gain a strong understanding of these standards. "Intermediate ...
  • Advertising and Promotion 
    Belch, George E.; Belch, Michael A. (The McGraw−Hill, 2019-03-05)
    the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order ...
  • CCNA: Cisco Certified Network Associate 
    Lammle, Todd; Lammle, Todd (Sybex, 2018-11-14)
    Welcome to the exciting world of Cisco certification! You have picked up this book because you want something better—namely, a better job with more satisfaction. Rest assured that you have made a good decision. Cisco ...
  • Vector analysis 
    Gibbs, J. Willard; Wilson, Edwin Bidwell (University Press, 1901)
    This book have written on vector analysis, a text-book for the use of students of mathematics and physicsas, founded upon the lectures of J. Willard Gibbs. by Gibbs, J. Willard (1839-1903).
  • A text book of the history of archecture 
    Hamlin, A. D. F. (Longman, Green, 1909)
    The aim of this work has been to sketch the various periods and styles of architecture with the broadest possible strokes, and to mention, with such brief characterization as seemed permissible or necessary, the most ...

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