Marketing 3.0: from products to customers to the human spirit

dc.contributor.author	Kotler, Philip
dc.contributor.author	Kartajaya, Hermawan
dc.contributor.author	Setiawan, Iwan
dc.date.accessioned	2014-09-06T23:45:16Z
dc.date.available	2014-09-06T23:45:16Z
dc.date.issued	2010
dc.identifier.citation	Hoboken, New Jersey : John Wiley, 2010	en_US
dc.identifier.isbn	978-0-470-59882-5
dc.identifier.uri	http://hdl.handle.net/123456789/277
dc.description.abstract	In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past. Examines companies that are ahead of the curve, such as S. C. Johnson. In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.	en_US
dc.language.iso	en	en_US
dc.publisher	John Wiley	en_US
dc.subject	Marketing	en_US
dc.title	Marketing 3.0: from products to customers to the human spirit	en_US
dc.type	Book	en_US