Consumer behaviour: a European perspective

dc.contributor.author	Solomon, Michael
dc.contributor.author	Bamossy, Gary
dc.contributor.author	Askegaard, Soren
dc.contributor.author	Hogg, Margaret K.
dc.date.accessioned	2014-10-16T18:43:06Z
dc.date.available	2014-10-16T18:43:06Z
dc.date.issued	2006
dc.identifier.citation	Harlow, England : Financial Times/ Prentice Hall, 2006	en_US
dc.identifier.isbn	978-0273-68752-2
dc.identifier.uri	http://hdl.handle.net/123456789/288
dc.description.abstract	Consumer behaviour: a European perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers.	en_US
dc.language.iso	en	en_US
dc.publisher	Prentice Hall	en_US
dc.subject	Consumer behavior - Europe	en_US
dc.title	Consumer behaviour: a European perspective	en_US
dc.type	Book	en_US