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  • Managerial Accounting 
    Hilton, Ronald W.; Platt, David E. (McGraw-Hill Education, 2008)
    Managerial Accounting. Business is changing dramatically, with a global marketplace for goods and services, a worldwide supply chain, and dramatic increases in technological innovation. To keep up, managers must be able ...
  • Managerial Accounting 
    Hilton, Ronald W.; Platt, David E. (McGraw-Hill Education, 2008)
    Focus Companies provide a powerful strategy for fostering learning, and the integration of Focus Companies throughout the Hilton & Platt text is unmatched by any other managerial accounting book
  • Managerial Accounting 
    Garrison, Ray H.; Noreen, Eric W.; Brewer, Peter C. (McGraw-Hill/Irwin, 1976)
    Many educational institutions today are focused on the notion of assurance of learning, an important element of some accreditation standards. Managerial Accounting, 14e, is designed specifically to support your assurance ...
  • Managerial Accounting 
    Hilton, Ronald W.; Platt, David E. (McGraw-Hill/Irwin, 2008)
    The managerial accounting practices of wellknown, real-world organizations are highlighted in these boxes. They stimulate student interest and provide a springboard for classroom discussio
  • Managerial Accounting for Managers 
    Noreen, Eric W.; Brewer, Peter C.; Garrison, Ray H. (McGraw-Hill/Irwin,, 2008)
    In Managerial Accounting for Managers, the authors have crafted a streamlined managerial accounting book that is perfect for nonaccounting majors who intend to move into managerial positions. The traditional Process ...
  • MANAGERIAL ACCOUNTING TOOLS FOR BUSINESS DECISION MAKING 
    Weygandt, Jerry J.; Kimmel, Paul D.; Kieso, Donald E. (John Wiley, 2012)
    This textbook contains features to help you learn best, whatever your learning style. To understand what your learning style is, spend about 10 minutes to take the learning style quiz at the book’s companion website. ...
  • Managerial Economics 
    Petersen, H. Craig; Lewis, W. Cris (Pearson, 1997)
    Managerial Economics, Fourth Edition, is written with two primary objectives in mind. First, it is intended that students will receive a complete and rigorous introduction to basic principles of microeconomics.The second ...
  • Managing business ethics: straight talk about how to do it right 
    Trevino, Linda K.; Nelson, Katherine A. (John Wiley & Sons, INC., 2011)
  • Marketing 3.0: from products to customers to the human spirit 
    Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan (John Wiley, 2010)
    In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. ...
  • MARKETING COMMUNICATIONS 
    FILL, CHRIS; TURNBULL, SARAH (PEARSON EDUCATION LIMITED, 1994)
    The opening sentence contains the word ‘engage’. ‘Engagement’ refers to the nature of the communications that can occur between people, and between people and technology. There is no universally agreed definition of the ...
  • Marketing management 
    Kotler, Philip; Keller, Kevin Lane (Pearson Prentice-Hall, 2006)
    Marketing management highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new ...
  • Marketing management 
    Kotler, Philip (Prentice-Hall, 2001)
    Marketing management is a classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions ...
  • Marketing management 
    Kotler, Philip; Keller, Kevin Lane (Prentice Hall, 2012)
    Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
  • Marketing Research 
    Malhotra, Naresh K.; Birks, David F. (PEARSON EDUCATION LIMITED, 1999)
    Marketing research should aim to be objective. It attempts to provide accurate information in an impartial manner. Although research is always influenced by the researcher’s research philosophy,
  • Marketing Research 
    Burns, Alvin C.; Veeck, Ann; Bush, Ronald F. (PEARSON EDUCATION LIMITED, 1988)
    We firmly believe that new technologies, principally computer-based innovations, are profoundly changing the practice of marketing research, and while we termed it social media marketing research and mobile marketing research ...
  • Marketing Research with SPSS 
    Janssens, Wim; Wijnen, Katrien; De Pelsmacker, Patrick (PEARSON EDUCATION LIMITED, 2008)
    Statistical procedures are a ‘sore point’ in every day marketing research. Usually there is very little knowledge about how the proper statistical procedures should be used and even less about how they should be ...
  • Marketing research: an applied approach 
    Malhotra, Naresh K.; Birks, David F. (Pearson Education, 2007)
    This 3rd edition of Marketing research: an applied approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques ...
  • MODERN ECONOMIC THEORY 
    DEWETT, KEWAL KRISHAN; CHAND, ADARSH (SHYAM LAL, 1997)
    This book has become quite comprehensive in its range and coverage embracing Price I theory or Micro Economics, Income and Employment Theory or Macro Economics, Money and Banking. International Trade, public Finance. ...
  • MODERN WORKING CAPITAL MANAGEMENT 
    . Sclierr, Frederick C (Prentice-Hal, 1989)
    Working capital management is the management of the firm's short-term assets and liabilities, individually and in aggregate. Of all the functional areas of business financial decision making, the one that occupies the ...
  • Notes on business ethics 
    Gray, James W. (Ethical realism, 2011-06-22)
    Selection and arrangement of content as a collection of business ethics is copyrighted by Gray, James W. This e-book contains notes for Business ethics. It introduces moral philosophy, meta-ethics, moral theories, and apply ...

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