This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter the computer : its role in research have been added keeping in ...

This book is about how to manage and improve the operations in service organisations. Service operations are important . They are the parts of the organisation that create and deliver service to customers

The exercises and problems associated with this text are provided as Microsoft Excel templates. The template format provides basic guidance in solving the exercises and problems and contains keys for account title ...

This book deals with brands—why they are important, what they represent to consumers, and what firms should do to manage them properly. As many business executives correctly recognize,perhaps one of the most valuable assets ...

Our goal in writing each edition of this book is to present a new, up-to-date standard for explaining the strategic management process. To reach this goal with the 8th edition of our market-leading text, we again present ...

This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research ...

These examples illustrate that the customer is an integral part of the supply chain. In fact, the primary purpose of any supply chain is to satisfy customer needs and, in the process, generate profit for itself. The term ...

Regardless of the instructional approach, there is no shortcut to learning accounting. Students must practice to master basic accounting concepts. The text includes a prodigious supply of practice materials and exercises ...