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Browsing Business by Author "Kotler, Philip"

Browsing Business by Author "Kotler, Philip"

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  • Marketing 3.0: from products to customers to the human spirit 
    Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan (John Wiley, 2010)
    In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. ...
  • Marketing management 
    Kotler, Philip; Keller, Kevin Lane (Pearson Prentice-Hall, 2006)
    Marketing management highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new ...
  • Marketing management 
    Kotler, Philip (Prentice-Hall, 2001)
    Marketing management is a classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions ...
  • Marketing management 
    Kotler, Philip; Keller, Kevin Lane (Prentice Hall, 2012)
    Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
  • Principles of marketing 
    Kotler, Philip; Armstrong, Gary (Pearson Prentice Hall, 2012)
    Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, ...
  • Principles of marketing 
    Kotler, Philip; Armstrong, Gary (Prentice Hall, 2000)
    This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the ...

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