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Browsing Business by Subject "Marketing channels-Management"

Browsing Business by Subject "Marketing channels-Management"

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  • Chopra, Sunil; Meindl, Peter (Pearson Prentice-Hall, 2007)
    This book brings together the strategic role of the supply chain, key strategic drivers of supply chain performance, and the underlying tools and techniques for supply chain analysis. Students are able to articulate the ...

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