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Browsing Business by Subject "Marketing communications and the process of exchange"

Browsing Business by Subject "Marketing communications and the process of exchange"

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  • FILL, CHRIS; TURNBULL, SARAH (PEARSON EDUCATION LIMITED, 1994)
    The opening sentence contains the word ‘engage’. ‘Engagement’ refers to the nature of the communications that can occur between people, and between people and technology. There is no universally agreed definition of the ...

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