NUBTK Institutional Repository

Browsing Business by Subject "Marketing mix"

Browsing Business by Subject "Marketing mix"

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  • Clow, Kenneth E.; Baack, Donald (PEARSON EDUCATION LIMITED, 2018)
    Communication consists of transmitting, receiving, and processing information. It represents a two-way street in which a sender establishes a connection with a receiver. Effective communication forms the basis for a ...

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