Business: Recent submissions

  • SPSS base 16.0 user’s guide 
    SPSS Inc. (SPSS Inc., 2007)
    The SPSS Base 16.0 User's Guide is a comprehensive reference for using SPSS. At over 700 pages, the guide includes overviews of the interface and help section; editing, preparing, and transforming data; creating, handling, ...
  • An introduction to international marketing: a guide to going global 
    Lewis, Keith; Housden, Matthew (Kogan Page, 1998)
    This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented in practice.
  • International marketing management: text and cases 
    Mathur, U.C. (SAGE Publications, 2008)
    This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International ...
  • International marketing: emerging markets 
    Zou, Shaoming; Fu, Huifen (Editors) (Emerald Group Publishing, 2011)
    The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an ...
  • International marketing: analysis and strategy 
    Onkvisit, Sak; Shaw, John J. (Routledge, 2004)
    Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should ...
  • International marketing 
    Cateora, Philip R.; Gilly, Mary C.; Graham, John L. (McGraw-Hill/ Irwin, 2011)
    Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books ...
  • International marketing 
    Czinkota, Michael R.; Ronkainen, Ilkka A. (Thomson South-Western, 2007)
    International marketing is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. ...
  • Consumer behaviour: a European perspective 
    Solomon, Michael; Bamossy, Gary; Askegaard, Soren; Hogg, Margaret K. (Prentice Hall, 2006)
    Consumer behaviour: a European perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be ...
  • Basics Marketing 01: Consumer Behaviour 
    Noel, Hayden (AVA Publishing, 2009)
    An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships ...
  • Essentials of marketing communications 
    Blythe, Jim (Pearson Education, 2006)
    Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of ...
  • Advertising, promotion and other aspects of integrated marketing communications 
    Shimp, Terence A. (Thomson South-Western, 2007)
    The text emphasizes the role of inte-grated marketing communications (IMC) in enhancing the equity of brands and provides thorough coverage of all aspects of an IMC program: advertising, promotions, packaging and branding ...
  • Industrial Organization: a strategic approach 
    Church, Jeffrey; Ware, Roger (Irwin McGraw-Hill, 2014)
    Through an effective blend of analysis and examples this text integrates the game theory revolution with the traditional understanding of imperfectly competitive markets. The book’s focus is on strategic competition and ...
  • Industrial organization: a contract based approach 
    Boccard, Nicolas (2014)
    Industrial Organization, a Contract Based approach (aka IOCB) offers a extensive and an up-to-date panorama of Industrial Organization aimed at advanced undergraduates; it should also appeal to graduates, academics and ...
  • Marketing 3.0: from products to customers to the human spirit 
    Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan (John Wiley, 2010)
    In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. ...
  • Core concepts of marketing 
    Burnett, John (Global Text Project, 2008)
    Core concepts of marketing is a brief introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing ...
  • Principles of accounting 
    Needles, Belverd E.; Powers, Marian; Crosson, Susan V. (South-Western Cengage Learning, 2011)
    Needles/Powers/Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and ...
  • Logistics & supply chain management 
    Christopher, Martin (Pearson Education Limited, 2011)
    Effective development and management of your supply chain network will cut your costs and enhance your customer value. This is a sustainable source of advantage in today’s turbulent global marketplace, where demand is ...
  • Fundamentals of human resource management 
    DeCenzo, David A.; Robbins, Stephen P.; Verhulst, Susan L. (John Wiley & Sons, Inc., 2010)
    Written in a clear, lively, concise, and conversational style, this book provides Human Resource professionals with an in-depth look at critical issues in human resource management (HRM). The tenth edition includes an ...
  • Strategic brand management: building, measuring, and managing brand equity 
    Keller, Kevin Lane (Pearson Education Limited, 2013)
    Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical ...
  • Managerial accounting 
    Crosson, Susan V.; Needles, Belverd E. (South-Western Cengage Learning, 2011)
    Crosson/ Needles delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and motivations ...

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