Business: Recent submissions

  • Fundamentals of financial management 
    Brigham, Eugene F.; Houston, Joel F. (Thomson: South-western, 2007)
    The market leader, Brigham/Houston, continues to grow in reputation and amount of users as the most effective approach for teaching the first undergraduate corporate finance course. The seamless, integrated ancillary ...
  • International business: competing in the global marketplace 
    Hill, Charles W. L. (McGraw-Hill Irwin, 2009)
    Market-defining since it was first introduced, "International Business, 8e" by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience ...
  • International business: competing in the global marketplace 
    Hill, Charles W. L. (McGraw-Hill Irwin, 2011)
    Market-defining since it was first introduced, International Business 8e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience ...
  • Principles of managerial finance 
    Gitman, Lawrence J. (Addison Wesley, 2002)
    Gitman's proven learning system makes it easy for students to understand and fully appreciate the key concepts, tools, and techniques needed for astute financial decision making in today's competitive business arena. The ...
  • Principles of Managerial Finance 
    Gitman, Lawrence J.; Zutter, Chad J. (Prentice Hall, 2012)
    Gitman’s proven learning goal system—a hallmark feature of Principles of Managerial Finance- weaves pedagogy into concepts and practice, providing readers with a road map to guide them through the text and supplementary tools.
  • Corporate financial analysis with microsoft excel 
    Clauss, Francis J. (McGraw-Hill, 2010)
    Corporate Financial Analysis with Microsoft Excel teaches both financial management and spread-sheet programming. Chapters are organized according to the essential topics of financial management, beginning with corporate ...
  • Corporate finance 
    Ross, Stephen A.; Westerfield, Randolph W.; Jaffe, Jeffrey (McGraw-Hill Irwin, 2003)
    This text emphasizes the modern fundamentals of the theory of finance. It provides contemporary examples to help the theory come to life. Topics covered include: arbitrage, net present value, efficient markets, agency ...
  • Corporate finance 
    Ross, Stephen A.; Westerfield, Randolph W.; Jaffe, Jeffrey (McGraw-Hill Irwin, 2008)
    Corporate Finance emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small ...
  • Corporate finance 
    Ross, Stephen A.; Westerfield, Randolph W.; Jaffe, Jeffrey (McGraw-Hill Irwin, 2010)
    Corporate Finance, by Ross, Westerfield, and Jaffe emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate ...
  • Marketing management 
    Kotler, Philip; Keller, Kevin Lane (Prentice Hall, 2012)
    Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
  • Marketing management 
    Kotler, Philip; Keller, Kevin Lane (Pearson Prentice-Hall, 2006)
    Marketing management highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new ...
  • Marketing management 
    Kotler, Philip (Prentice-Hall, 2001)
    Marketing management is a classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions ...
  • Principles of marketing 
    Kotler, Philip; Armstrong, Gary (Prentice Hall, 2000)
    This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the ...
  • Principles of marketing 
    Kotler, Philip; Armstrong, Gary (Pearson Prentice Hall, 2012)
    Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, ...
  • Management 
    Robbins, Stephen p.; Coulter, Mary (Prentice Hall-Pearson Education, 2010)
    This book is about management and managers. Managers are the one thing that all organizations—no matter the size, kind, or location—need. And there’s no doubt that the world managers face has changed, is changing, and will ...
  • Investments 
    Bodie, Zvi; Kane, Alex; Marcus., Alan J. (The McGraw-Hill/Irwin, 2011)
    Investments sets the standard for graduate/MBA investments textbooks with a perfect blend of theory and practice, appropriate rigor, and a clear writing style.The unifying theme throughout the text is that investors' ...
  • Advertising and promotion: an integrated marketing communications perspective 
    Belch, George E.; Belch, Michael A. (The McGraw−Hill, 2003)
    the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order ...
  • Managerial accounting 
    Garrison, Ray H.; Noreen, Eric W.; Brewer, Peter C. (McGraw-Hill Irwin, 2008)
    It identifies the three functions managers must perform within their organizations—plan operations, control activities, and make decisions—and explains what accounting information is necessary for these functions, how to ...
  • Accounting Principles 
    Weygandt, Jerry J.; Kimmel, Paul D.; Kieso, Donald E. (John Wiley & Sons, Inc., 2012)
    Accounting Principles introduces challenging accounting concepts with examples that are already familiar to the student, it connects to students and increases motivation, a key driver of student time spent on assignments ...
  • Accounting Principles 
    Weygandt, Jerry J.; Kimmel, Paul D.; Kieso, Donald E. (John Wiley & Sons, Inc., 2008)

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