Business: Recent submissions

  • FINANCIAL ACCOUNTING 
    Atrill, Peter; McLaney, Eddie (PEARSON EDUCATION LIMITED, 1999)
    The main focus of the text is on the ways in which financial statements and information can improve the quality of decision making. To ensure that readers understand the practical implications of the subject, there are,
  • CONTEMPORARY ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS 
    Unknown author (McGraw-Hill Education, 2009)
    Connect is a digital teaching and learning environment that improves student performance over a variety of critical outcomes; it is easy to use; and it is proven effective
  • Psychology 
    GRay, Peter; Bjorklund, David F. (Worth Publishers, 2002)
    Sensation and Perception, is about the processes through which the brain or mind gathers information about the outside world. It contains Chapter 7, Smell, Taste, Pain, Hearing, and Psychophysics
  • Operations Research An Introduction 
    Taha, Hamdy A. (© Pearson Education Limited 2017, 2017)
    The first formal activities of Operations Research (OR) were initiated in England during World War II, when a team of British scientists set out to assess the best utilization of war materiel based on scientific principles ...
  • Financial & Managerial Accounting 
    WILLIAMS, JAN R.; HAKA, SUSAN F.; BETTNER, MARK S.; CARCELLO, JOSEPH V. (McGraw-Hill Education, 2010)
    “This is a well balanced textbook that encompasses many issues, yet provides them in a precise, readable, and orderly fashion to students. The extent of the realworld examples makes this edition clearly a superior choice
  • Financial & Managerial Accounting 
    Needles, Belverd E. Jr; Powers, Marian; Crosson, Susan V. (South-Western, Cengage Learning, 2011)
    The most common receivables are accounts receivable and notes receivable. The allowance method is used to apply accrual accounting to the valuation of accounts receivable. Proper disclosure in the financial statements ...
  • Accountability, Social Responsibility and Sustainability 
    Gray, Rob; Adams, Carol A.; Owen, Dave (PEARSON EDUCATION LIMITED, 2014)
    Business organisations are often considered in a relatively constrained systems perspective. But business is a complex system, comprising many components and operating within and interacting with a complex array of social ...
  • Management and Cost Accounting 
    Drury, Colin (Cengage Learning, 2017)
    Feedback relating to previous editions has indicated that one of the major advantages of this book has been the comprehensive treatment of management accounting. Some readers, however, will not require a comprehensive ...
  • Lifespan Development 
    Boyd, Denise; Bee, Helen (PEARSON EDUCATION LIMITED, 2015)
    The numbered learning objective questions are now more prominent in the seventh edition. These objectives are listed in the chapter opener, called out in their corresponding sections, and repeated in the chapter summary ...
  • Global Financial Accounting and Reporting 
    Unknown author (Andrew Ashwin, 2013)
    This first section of the book is intended to provide context and background to the world in which financial reporting takes place. Many management students may never previously have come across accounting nor have any ...
  • Fundamentals of oil and gas accounting 
    Wright, Charlotte J.; Gallun, Rebecca A. (PennWell Corporation, 2008)
    Traditionally, oil and gas operations have been classified as being either upstream or downstream. Upstream activities include exploration, acquisition, drilling, developing, and producing oil and gas
  • Marketing Research with SPSS 
    Janssens, Wim; Wijnen, Katrien; De Pelsmacker, Patrick (PEARSON EDUCATION LIMITED, 2008)
    Statistical procedures are a ‘sore point’ in every day marketing research. Usually there is very little knowledge about how the proper statistical procedures should be used and even less about how they should be ...
  • FINANCIAL STATEMENTS 
    SCHOENEBECK, KAREN P.; HOLTZMAN, MARK P. (PEARSON EDUCATION LIMITED, 2004)
    This book introduces a financial statement analysis approach to the first course in accounting. As we developed this new approach, we identified two fundamental skills that students should learn in the first accounting course
  • OPERATIONS MANAGEMENT 
    Slack, Nigel; Chambers, Stuart; Johnston, Robert (PEARSON EDUCATION LIMITED, 1995)
    The physical design of an operation should have provided the fixed resources which are capable of satisfying customers’ demands. Planning and control is concerned with operating those resources on a day-to-day basis and ...
  • FINANCIAL ACCOUNTING 
    HARRISON, WALTER T.; HORNGREN, CHARLES T.; WILLIAM, C.; BERBERICH, GREG; SEGUIN, CATHERINE (PEARSON EDUCATION LIMITED, 2013)
    MyAccountingLab is a powerful online learning tool that not only provides opportunities for limitless practice, but recreates the “I get it” moments from the classroom
  • CORNERSTONES OF MANAGERIAL ACCOUNTING 
    Mowen, Maryanne M.; Hansen, Don R.; Heitger, Dan L. (Cengage Learning, 2012)
    The costs of production are assets that are carried in inventories until the goods are sold. There are other costs of running a company, referred to as period costs, that are not carried in inventory
  • Financial Reporting &Analysis 
    Gibson, Charles H. (South-Western, 1976)
    Occasionally, the morals and ethics executives use to manage their businesses are examined and discussed. Unfortunately, the morals that guide the timing of nonoperating events and choices of accounting policies largely ...
  • Essentials of Business Communication 
    Ellen Guffey, Mary; Loewy, Dana (Cengage Learning, 2013)
    We extend sincere thanks to many professionals at Cengage Learning, including Jack W. Calhoun, Senior Vice President; Erin Joyner, Vice President, General Manager; Michael Schenk, Product Director, Business, Management ...
  • Survey of Accounting 
    Edmonds, Thomas P.; Olds, Philip R.; McNair, Frances M.; Tsay, Bor-Yi (McGraw-Hill/Irwin, 2007)
    We look at ourselves as innovative traditionalists. We don’t aim to radically transform accounting education, but to make it more effective. With the concepts approach, students follow a different path toward the ...
  • Exploring Marketing Research 
    Babin, Barry J.; Zikmund, William G. (Cengage Learning, 2010)
    Decision-making in so many industries, both for-profit and not-for-profit, depends on input from research. The research process described in this text helps provide that input. The process enables a company to identify ...

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