Consumer Behavior :Building Marketing Strategy

Hawkins, Del I.; Mothersbaugh, David L.

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dc.contributor.author	Hawkins, Del I.
dc.contributor.author	Mothersbaugh, David L.
dc.date.accessioned	2015-08-25T18:40:56Z
dc.date.available	2015-08-25T18:40:56Z
dc.date.issued	2010
dc.identifier.citation	Boston:McGraw-Hill/Irwin, 2010	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/544
dc.description	A primary purpose of this text is to provide the student with a usable, managerial understanding of consumer behavior. Most students in consumer behavior courses aspire to careers in marketing management, sales, or advertising. They hope to acquire knowledge and skills that will be useful to them in these careers.	en_US
dc.description.abstract	Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers and we are all members of society, so consumer behavior and attempts to influence it are critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens.	en_US
dc.language.iso	en_US	en_US
dc.publisher	McGraw-Hill/Irwin	en_US
dc.subject	Consumer Behavior	en_US
dc.subject	Building Marketing Strategy	en_US
dc.subject	Cross-Cultural Variations	en_US
dc.subject	The Changing American Society:	en_US
dc.subject	Group Infl uences on Consumer Behavior	en_US
dc.subject	Attitudes and Infl uencing Attitudes	en_US
dc.title	Consumer Behavior :Building Marketing Strategy	en_US
dc.type	Book	en_US