dc.contributor.author |
Kotler, Philip |
|
dc.contributor.author |
Armstrong, Gary |
|
dc.date.accessioned |
2014-02-24T20:15:36Z |
|
dc.date.available |
2014-02-24T20:15:36Z |
|
dc.date.issued |
2012 |
|
dc.identifier.citation |
Kotler, Philip and Armstrong, Gary(2012). Principles of marketing.14th Edition, New York: Pearson Prentice Hall |
en_US |
dc.identifier.isbn |
978-0-13-216712-3 |
|
dc.identifier.isbn |
0-13-216712-3 |
|
dc.identifier.uri |
http://hdl.handle.net/123456789/60 |
|
dc.description.abstract |
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
Pearson Prentice Hall |
en_US |
dc.subject |
Marketing |
en_US |
dc.title |
Principles of marketing |
en_US |
dc.type |
Book |
en_US |