Consumer Behavior

dc.contributor.author	Schifftnan, Leon G.
dc.contributor.author	Kanuk, Leslie Lazar
dc.date.accessioned	2016-01-07T00:22:07Z
dc.date.available	2016-01-07T00:22:07Z
dc.date.issued	2007
dc.identifier.citation	New Delhi:Prentice-Hal, 2007	en_US
dc.identifier.isbn	81 -203-3086-2
dc.identifier.uri	http://hdl.handle.net/123456789/766
dc.description.abstract	This Book introduces the reader to the study of consumer behavior, its diversity, its development, and the role of consumer research. It concludes with a detailed discussion of ethical considerations in marketing and consumer practices and Introduces a simple model of consumer decision making.	en_US
dc.language.iso	en	en_US
dc.publisher	Prentice-Hal	en_US
dc.subject	Consumer Behavior	en_US
dc.subject	Consumer Motivatio	en_US
dc.subject	Consumer Perception	en_US
dc.subject	Communication and Consumer Behavior	en_US
dc.subject	Family Influences	en_US
dc.title	Consumer Behavior	en_US
dc.type	Book	en_US