Abstract:
This revision of Ray Lesikar's classic textbook takes the solid foundational principles of the previous 11 editions and applies them to business contexts in the 21st century. While continuing to focus on careful problem analysis.adaptation of the message to the audience, and the development of positive human relations, this edition discusses current challenges for business communicators and gives students practice meeting those challenges.
Toward this end, the book maintains the realism,
technological currency, and pedagogical effectiveness
for which it has become well known and respected.
